"Marketing Without Advertising. Easy Ways to Build a Business Your Customers Will Love and Recommend" by Michael Phillips, Salli Rasberry
6th Edition
NOLO | 2008 | ISBN: 1413306323 | 408 pages | PDF | 2 Mb
6th Edition
NOLO | 2008 | ISBN: 1413306323 | 408 pages | PDF | 2 Mb
The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business
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