Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, October 17, 2010

Tom Wong, "Salesforce.com For Dummies"


Tom Wong, "Salesforce.com For Dummies" (Repost) 
Publisher: For Dummies | ISBN: 047004893X | edition 2006 | PDF | 432 pages | 3,6 mb

I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions that I've had as I get comfortable with Salesforce.com Regardless of your technical proficiency, this book is a good resource to those look to become more comfortable with Salesforce.com.


http://www.filesonic.com/file/24225199/Salesforce.com%20For%20Dummies.pdf

Thursday, October 14, 2010

Contemporary Research in E-marketing


Contemporary Research in E-marketing 
Publisher: Idea Group Publishing | ISBN: 1591403723 | edition 2005 | CHM | 347 pages | 8,3 mb

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.




http://www.filesonic.com/file/24652235/28.rar

Monday, October 11, 2010

Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers


Gerald Michaelson, Steven Michaelson, "Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers" 
McGraw-Hill | 2003 | ISBN: 0071427317 | 200 pages | Djvu | 3,8 MB



Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

•Organization of Intelligence: Know your market as well as you know yourself
•Economy of Force: Assess accurately where you employ your resources
•Simplicity: Even the simplest plans are difficult to execute
Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.



http://www.fileserve.com/file/ns6U7Fs

Tuesday, October 5, 2010

Everything I Know about Marketing I Learned From Google


"Everything I Know about Marketing I Learned From Google", Aaron Goldman
McGraw-Hill; 1 edition | 2010 | ISBN: 0071742891 | English | 341 pages | PDF | 1.50 MB

In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how:

- Apple is Googling its customers to remain relevant to their passion points
- GE is Googling its marketing plans by selling altruism
- Threadless is Googling its products by tapping the wisdom of crowds
- Barack Obama Googled his way to the top of the political ladder


http://www.filesonic.com/file/22575241

Wednesday, September 29, 2010

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register


Jeffrey J. Fox, "How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register" 
Hyperion | 2003 | ISBN: 0786868244 | 192 pages | PDF | 2,3 MB

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.



http://depositfiles.com/en/files/reaktngsy

Rockstar Personal Branding


Skellie, "Rockstar Personal Branding" 
Rockable Press | 2008 | ISBN: N/A | 28 pages | PDF | 1,1 MB

Personal branding isn’t very different than product branding, except that the entity being branded is you. Just like Nike uses its brand to attach a certain personality and uniqueness to the shoes it sells, your personal brand is made up of the qualities and unique traits you relay about yourself. Your personal brand represents the way you want other people to think about you.

Personal branding hinges on perception and the stories you tell about yourself: the things you emphasize and the things you don’t. Does personal branding involve lying? It shouldn’t. More than that, it shouldn’t have to. You don’t need to be a rockstar to build an extraordinary personal brand. — From Rockstar Personal Branding by Skellie
About the Author
Skellie is a professional blogger and freelance writer. She has written for a number of popular blogs, including ProBlogger.net and Freelance Switch, and runs two blogs of her own: Anywired (on working and earning an income online), and Skelliewag (on blogging).



http://depositfiles.com/en/files/4qer7x8cr

Friday, September 24, 2010

Rockstar Presentations


Rockstar Presentations By Joseph Lewis 
Publisher: Rockable Press 2010 | 140 Pages | ISBN: N/A | PDF | 6 MB



Give a Rockstar Presentation!

In Rockstar Presentations, author Joseph Lewis shares tips, tricks and wisdom on public speaking with no fear, no cue cards and no worries!

Whether you’re giving a blockbuster keynote or teaching a handful of co-workers how to do something cool, this book was written for you.

About the Authors
Joseph Lewis is a regular contributor to WorkAwesome.com, and has over ten years of experience in publishing for government, defense, health care, and technology firms. As an editor, he has corrected typos for admirals, doctors, and scientists, and published numerous books, journals, and case studies. As a writer, Joseph has published countless classified and proprietary documents that you cannot read. Over the years, he has created and delivered presentations to bosses, peers, clients, and students on more subjects than he cares to remember, including how to give a quality presentation. He has also written articles about business presentations, office politics, and other humorous subjects. Joseph lives in a pleasant suburb of the United States with his wife, daughter, and two cats.

Selling to Anyone Over the Phone


Selling to Anyone Over the Phone
224 pages | AMACOM; Second Edition edition (September 1, 2010) | 0814414834 | PDF | 1 Mb

"""In a day and age where wireless digital communication devices are everywhere, the telephone remains a primary tool for cementing client relationships and establishing meaningful contact with the prospect. That’s why Selling to Anyone Over the Phone is a must-read for the marketer or salesperson. This is the one book that provides the understanding and know-how to successfully work the phone, get to the decision maker, and close the sale. Follow its advice, and you need never fear phone rejection again.""

-- Alf Nucifora, CEO, Nucifora Consulting Group

""This is a must-read. In today's competitive marketplace, Walkup has written the definitive guide for making the phone one of your most valuable tools. Keep this book handy, refer to it often, and your bottom-line will grow.""

-- Mark LeBlanc, Small Business Success, author, Growing Your Business!


""Renee Walkup’s principles are critical for all salespeople’s success. For sales managers, this book is a MUST. With over 20 years in telecommunications, I can guarantee that her ""TELL ME"" approach will greatly improve your listening skills and generate 30 percent more customer activity, which will put significant money in your bank account.""

-- Norm Shapiro, President, TeleSource Communications, Inc.


""Selling to Anyone Over the Phone is very insightful and an excellent resource that will help any business professional sell and speak confidently in today's competitive business environment.""

-- Michael Gasca, Sr. Manager, iCare Services, SYSCO Corporation"


http://www.fileserve.com/file/wvFcndQ

Thursday, September 23, 2010

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy


Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy - Maria Veloso
AMACOM | 2nd Edition | ISBN: 0814413048 | 2009-04-29 | MOBI | 336 pages | 3.03 Mb

Book Description
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:

• write irresistible Web copy, e-mails, and marketing communications

• quickly turn lackluster sites into “perpetual money machines”

• streamline key messages down to intriguing “cyber bites”

• use the psychological tactics that compel Web surfers to buy

Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!


DOWNLOAD

Statistics for Business


Derek L. Waller, "Statistics for Business" 
Butterworth-Heinemann | 2008 | ISBN: 075068660X | 536 pages | PDF | 2,4 MB

Statistical analysis is essential to business decision-making and management, but the underlying theory of data collection, organization and analysis is one of the most challenging topics for business students and practitioners. This user-friendly text and CD-ROM package will help you to develop strong skills in presenting and interpreting statistical information in a business or management environment.

Based entirely on using Microsoft Excel rather than more complicated applications, it includes a clear guide to using Excel with the key functions employed in the book, a glossary of terms and equations, plus a section specifically for those readers who feel rusty in basic maths. Each chapter has worked examples and explanations to illustrate the use of statistics in real life scenarios, with databases for the worked examples, cases and answers on the accompanying CD-ROM.

* Focused on the application of statistics for business using Microsoft Excel
* Includes over 200 worked examples, exercises and cases illustrating real-life business scenarios using statistics
* Accompanying CD-ROM provides databases for all worked examples, exercises, cases, and selected tables





http://depositfiles.com/en/files/2n8znu1yb

Tuesday, September 21, 2010

What's Stopping Me from Getting Ahead?: What Your Manager Wont Tell You About What It Really Takes to Be Successful


Robert Goldfarb, "What's Stopping Me from Getting Ahead?: What Your Manager Wont Tell You About What It Really Takes to Be Successful" 
McGraw-Hill | 2010 | ISBN: 0071741267 | 208 pages | PDF | 1,5 MB

You work hard. You're good at your job. Your employer values your experience and job performance. But for some reason, you're seeing promotions go to associates who don't have your ability, and you're starting to wonder: What's stopping me from getting ahead? Robert W. Goldfarb has worked with and interviewed hundreds of managers and CEOs around the world, and he's uncovered the surprising truths you must know if you are to win that promotion...Why some people are promoted to the highest levels-and you aren't?. What your boss really thinks of you-but won't say to your face. Which unconscious behaviors and attitudes hold you back-and how to change them. How successful people become more successful-and how you can, too Using case studies emerging from today's fiercely competitive workplace, Goldfarb identifies the twelve basic reasons why some people get ahead while others are left behind or let go. He shows you how to see yourself from your boss's point of view-and how to change your work habits, your style, and your attitude-so that those who control your future see you as the right person for the job. Once you know what your employer is looking for, nothing can stop you from getting ahead.



http://depositfiles.com/en/files/kfhfq6fjk

Selling to Anyone Over the Phone


Selling to Anyone Over the Phone
224 pages | AMACOM; Second Edition edition (September 1, 2010) | 0814414834 | PDF | 1 Mb

"""In a day and age where wireless digital communication devices are everywhere, the telephone remains a primary tool for cementing client relationships and establishing meaningful contact with the prospect. That’s why Selling to Anyone Over the Phone is a must-read for the marketer or salesperson. This is the one book that provides the understanding and know-how to successfully work the phone, get to the decision maker, and close the sale. Follow its advice, and you need never fear phone rejection again.""

-- Alf Nucifora, CEO, Nucifora Consulting Group

""This is a must-read. In today's competitive marketplace, Walkup has written the definitive guide for making the phone one of your most valuable tools. Keep this book handy, refer to it often, and your bottom-line will grow.""

-- Mark LeBlanc, Small Business Success, author, Growing Your Business!


""Renee Walkup’s principles are critical for all salespeople’s success. For sales managers, this book is a MUST. With over 20 years in telecommunications, I can guarantee that her ""TELL ME"" approach will greatly improve your listening skills and generate 30 percent more customer activity, which will put significant money in your bank account.""

-- Norm Shapiro, President, TeleSource Communications, Inc.


""Selling to Anyone Over the Phone is very insightful and an excellent resource that will help any business professional sell and speak confidently in today's competitive business environment.""

-- Michael Gasca, Sr. Manager, iCare Services, SYSCO Corporation"





http://www.fileserve.com/file/wvFcndQ

Friday, September 17, 2010

Networks, Crowds, and Markets: Reasoning About a Highly Connected World


Networks, Crowds, and Markets: Reasoning About a Highly Connected World
Cambridge University Press | 2010-07-19 | ISBN: 0511776756 0521195330 | 736 pages | PDF | 6 MB

Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected.


http://www.filesonic.com/file/19891361/0521195330.rar

Marketing Out Of Control


Keith Wardell, «Marketing Out Of Control»
Marketing1by1 | ISBN: 0615163165 | 2007 | PDF | 265 pages | 4.53 MB

The consumer has taken control of the marketing process. With over 2 billion searches per day and countless retail visits and telephone calls, customers are taking the initiative. They have access to more information than ever before and the ability to communicate instantly with friends, marketers and trusted sources. The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from manufacturers and retailers to their customers.

http://depositfiles.com/en/files/m6dattwvt

Wednesday, September 15, 2010

The Marketing Manual


The Marketing Manual 
Publisher: Butterworth-Heinemann | ISBN: 0750636521 | edition 1998 | PDF | 289 pages | 20,6 mb

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.


http://depositfiles.com/files/helud37sb

Friday, September 10, 2010

Strategic Marketing, Third Edition: Planning and Control


Graeme Drummond, John Ensor, Ruth Ashford, "Strategic Marketing, Third Edition: Planning and Control"
Publisher: Butterworth-Heinemann | 2008 | ISBN 075068271X | PDF | 352 pages | 3 MB

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time ures on students.
A clear, comprehensive and user-friendly text it pres an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-
. Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
. A highly exam focused approach which has been class tested and refined
. A new chapter offering a 'problem-based learning' (PBL) approach to the subject
. Thoroughly revised and updated case studies and vignettes of real world best
practice throughout the text
Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
* Fully revised, updated and improved new edition, recommended for the CIM Professional Diploma in Marketing and ideal for undergraduate/postgraduate study
* Concise yet comprehensive and accessible approach made popular by the hugely successful previous editions
* New features include chapters on customer relationship management, business ethics and problem-based learning (PBL)



http://www.filesonic.com/file/19186209/075068271X.pdf
http://depositfiles.com/en/files/9ipzj1hxl

Saturday, September 4, 2010

Professional English in Use Marketing with Answers


Professional English in Use Marketing with Answers (repost)
Cambridge University Press | 2008 | ISBN-10: 0521702690 | PDF | 144 pages | 13 MB

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.


http://hotfile.com/dl/66584264/d42dadc/Prof_eng_marketing.rar.html

Sunday, August 22, 2010

Red-Hot Selling: Power Techniques That Win Even the Toughest Sale


Red-Hot Selling: Power Techniques That Win Even the Toughest Sale
AMACOM | 2010-06-02 | ISBN: 0814473539 0814410286 | 240 pages | PDF | 1.1 MB

No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple, start-to-finish sales process for new sales professionals and veterans alike. "Red-Hot Selling" also includes the author's powerful three-tiered planning process, proprietary tools including the Meeting Management Worksheet, and the best closing techniques in the business - plus can't-miss secrets for distinguishing your product or service in a competitive market. Selling may be tough, but it's not complicated. With this one-of-a-kind guide, you can streamline your job, kick-start your career, and send your earnings sky-high!


http://www.filesonic.com/file/17482585/0814473539.pdf

Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects


George Sheldon, "Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects" 
Career Press | 2007 | ISBN: 1564149528 | 288 pages | PDF | 1,2 MB

Sales and marketing is a fast-paced environment, and there is never enough time to write good letters--letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch.

Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now.

This book includes concise, easy-to-use writing tips and resources that get attention--and results! Packed with solid writing advice and useful techniques

Some example letters presented are:
* Sales letters offering special discounts
* Pitch letters introducing a new product or service
* Letters that request referrals
* Referral marketing campaigns
* Pitch letters to the media
* Cold call sales letters
* Marketing campaigns for service businesses
* E-mail pitch and sales letters
* Letters for selling more to existing customers

The letters can be copied, modified, and customized to fit your requirements. Creating and writing compelling and effective sales and pitch letters have never been so easy!


http://uploading.com/files/3af4bam2/1564149528SalesPitchLetters_.rar/

Services Marketing

Services Marketing Saiki Danyi
Publisher: University | ISBN: 9788189473532 8189473530 | edition 2008 | PDF | 364 pages | 15,1 mb



http://www.megaupload.com/?d=49M01XIS