Conferences and Conventions: A global industry (Events Management)

"Conferences and Conventions: A global industry (Events Management)" by Tony Rogers
Butterworth-Heinemann | 424 pages | English | 2008, 2 edition | ISBN: 0750685441 | PDF | 8,3 MB

Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.

Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:

* Market segmentation and web marketing
* Conference and event budgeting
* Technology and communications, from video conferencing to web casting and pod casting
* Corporate social responsibility and sustainable and green events.


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Managing in Changing Times: A Guide for the Perplexed Manager

Managing in Changing Times: A Guide for the Perplexed Manager
Publisher: Sage Publications Pvt. Ltd (January 7, 2010) | ISBN: 8132102339 | Pages: 412 | PDF | 1,42 MB

This topical book challenges the hegemony of neoclassical scientific management approach, exploring new potentials for the development of the understanding of management and organization in the post-scientific era of globalization. It brings together distinguished writers from diverse fields to offer specialized perspectives on new ideas. This is particularly relevant in view of the fragmenting management theory in the face of the shift of the center of political and economic power to Asia and the increasing financial resurgence in the West.




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Fighting Computer Crime: A New Framework for Protecting Information

Donn B. Parker, «Fighting Computer Crime: A New Framework for Protecting Information»
Wiley | ISBN: 0471163783 | 1998 | CHM | 528 pages | 1.41 MB

Who are the cybercriminals and what can we do to stop them? From the #1 cybercrime expert, a revolutionary new approach to . Fighting Computer Crime A top computer crime expert explains why current computer security methods fall dangerously short of the mark and what we can do to fix them. Based on his 30 years as a cybercrime fighter, during which he interviewed more than 200 perpetrators and their victims, Donn B. Parker provides valuable technical insight about the means cybercriminals employ, as well as penetrating psychological insights into their criminal behavior and motivations. Using many riveting real-life crime stories to illustrate his points, he reveals: * Who your greatest security threats really are (be prepared for some surprises!) * Why employees undergoing divorce can be your organization's greatest computer security risk * How to overcome cyberterrorists who will employ any high-tech or low-tech means necessary to crash your systems. * Effective countermeasures for each threat covered in the book * How to neutralize even the most powerful cybercrime scheme attempts * Why and how the incorrect, incomplete, inarticulate security folk art must be revitalized

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The Creative Training Idea Book

Robert W. Lucas, "The Creative Training Idea Book" 
Amacom | 2006 | ISBN: 0814474659 | 484 pages | PDF | 3,4 MB

"Trainers have to be creative if they want their participants to feel excited, challenged, and involved. The Creative Training Idea Book is packed with instructions for using activities, games, puzzles, toys, and props to increase energy and active participation in the classroom, and reveals how to think creatively about training in any situation. Based on the author's nearly three decades of training experience, this invaluable resource gives trainers the tools to adopt a fun, energetic approach that will make for a stimulating learning environment. Readers will learn new methods for: * setting the right tone * uncovering participant needs * grouping participants and selecting leaders * avoiding and reclaiming turned-off learners * encouraging and rewarding participation * and much more! Filled with checklists, forms, resources, and dozens of ""Bright Idea"" blurbs, The Creative Training Idea Book will help trainers and their learners achieve maximum learning results."


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Everything Counts: 52 Remarkable Ways to Inspire Excellence and Drive Results

Gary Ryan Blair, “Everything Counts: 52 Remarkable Ways to Inspire Excellence and Drive Results” 
Wiley 2009 | ISBN-10: 0470504560 | 268 Pages | PDF | 1,1 MB

Everything Counts! is an execution strategy for inspiring excellence and driving exceptional results.

Too many people and organizations are mired in a mediocrity of their own making. They focus their attention and efforts on getting the big things right, but they ignore the little things that often make a big difference. As a result, reputations are damaged, brands diluted, and loyalty is lost by blatant disregard for the small stuff which negatively impacts the customer experience. For years, we've been taught not to sweat the small stuff, but in the real world of business, Everything Counts.

Everything Counts is a call to greater awareness and with awareness comes a responsibility to raise the performance bar. It offers a powerful operating philosophy that will steer your organization to reach higher levels of growth, productivity, and performance. From the smallest customer contact to the most minute details of product quality, the little things add up to a pretty big deal. Serving as the definitive guide on organizational and personal mastery, this book gives you a foundation for unparalleled customer service, superior quality, and consistent performance.
A proven system for organizing, aligning, and improving all your efforts in sales, service, and performance improvement
Shows how concentrating on the small things leads to growth, productivity, personal success, and business greatness
Helps you motivate your people and teams to achieve better results on both the personal and organizational level

Everything Counts reminds us that seemingly small things can make tremendous differences. The purpose of this book is to help you internally define and take ownership of the most fundamental principle behind achieving results beyond you expectations-a single idea with an actionable focus-Everything Counts!



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Winning Behavior: What the Smartest, Most Successful Companies Do Differently

Terry R. Bacon, David G. Pugh, "Winning Behavior: What the Smartest, Most Successful Companies Do Differently" 
AMACOM | 2003 | ISBN: 0814413676 | 368 pages | CHM | 17,4 MB

Marketing experts Terry Bacon and David Pugh offer insightful and practical benchmarks for "outbehaving the competition" in Winning Behaviors. Their book avoids gaseous generalities about customer service and underlines four specific routes to "behavioral differentiation" (BD).

Using examples as diverse as Elvis-dressing Southwest Airlines CEO Herb Kelleher, the Ritz Carlton concierge who replaced a lost teddy bear, and Bogart as Captain Queeg in The Caine Mutiny, the authors illustrate four types of "BD" including "operational," (using procedures like return policies to demonstrate high standards,) "interpersonal," (focused listening to convey genuine concern) "exceptional," (rule breaking beyond the call of duty) and "symbolic," (sending a consistent message through words and deeds).

The book's strength is in the details. For example, how to do homework about a new client, customize a service, and avoid a charge for every minute mentality. The authors leverage clear lessons from gold standard companies such as Harley Davidson, Nordstrom, and Volvo who use BD to out perform competitors. This smart book invites readers to exceptional performance by offering fresh ideas for being on your best behavior.


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Forecasting for the Pharmaceutical Industry: Models for New Product And In-market Forecasting And How to Use Them

Forecasting for the Pharmaceutical Industry: Models for New Product And In-market Forecasting And How to Use Them
Publisher: Gower Publishing Company; 1 edition (November 18, 2006) | ISBN: 0566086751 | Pages: 141 | PDF | 10,42 MB

In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products.



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